Today is “Support Small Business Saturday”
Remember to “shop small” and support the Valley’s small businesses.
In 2010 American Express conceived the holiday and promoted it with a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders, and gave rebates to new customers to promote the event.
American Express publicized the initiative using social media, advertising, and public relations. At least 41 local politicians and many small business groups in the United States issued proclamations about the campaign, which generated more than one million Facebook “like” registrations and nearly 30,000 tweets under the Twitter hashtags #SmallBusinessSaturday (which had existed since early 2010) and #smallbizsaturday.
In 2014, 88 million people “shopped small.” Here’s why you should do it, too: Continue reading