Today is “Support Small Business Saturday”
Remember to “shop small” and support the Valley’s small businesses.
In 2010 American Express conceived the holiday and promoted it with a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders, and gave rebates to new customers to promote the event.
American Express publicized the initiative using social media, advertising, and public relations. At least 41 local politicians and many small business groups in the United States issued proclamations about the campaign, which generated more than one million Facebook “like” registrations and nearly 30,000 tweets under the Twitter hashtags #SmallBusinessSaturday (which had existed since early 2010) and #smallbizsaturday.
In 2014, 88 million people “shopped small.” Here’s why you should do it, too:
- You’ll score some deals. Most businesses that participate in Small Business Saturday offer special promotions. And you probably won’t have to camp out in the parking lot to take advantage of them.
- You’ll support your own neighborhood. More than 90 percent of small business owners give back to their communities every year by volunteering, donating their services or making cash contributions, according to the National Federation of Independent Business.
- You’ll help improve your property value. Vibrant independent shopping districts can be great selling points for potential buyers. By supporting local businesses with your purchases you could help create demand for homes in your area.
- You’ll help support the local job market. When small businesses are thriving, they have the resources to hire local workers.
- You’ll bring more sales tax revenue into your community. These funds often go to support neighborhood emergency services and public works.
- You’ll meet new people. Shopping in local stores is a fun way to meet neighbors with similar interests. You may meet your new best friend in the bookstore or the golf shop.
- You’ll find that great service is a priority. At a small business, you’re more likely to be helped by the business owner or someone else with a passion for the store’s products. These folks are apt to know their stuff and be motivated to provide top-level service so you recommend them to other shoppers in your community. Small businesses probably understand better than anyone the value of word-of-mouth.
RE/MAX Valley Real Estate, is an independent, locally owned small business operating as a franchise of RE/MAX LLC. It was founded in 2000 by top producers, for top producers. Their agents consistently rank number one in the Mahoning Valley for average associate production and average volume of sales. RE/MAX Valley services the real estate needs of the Mahoning Valley, Trumbull, Mahoning and Columbiana Counties. We thank you for your continuing support and ask that you look to support all the local small businesses of the Mahoning Valley.
Find the community that’s right for you. A local RE/MAX agent can help. “No one sells more real estate than RE/MAX.”